When will your crisis arrive?

Expect, anticipate, assume, plan. When will crisis strike?

When you find out your CFO embezzled money to cover her child’s medical bills.

When the U.S. Attorney holds a news conference to announce indictments of three vice-presidents following a six-month undercover investigation of your purchasing proceedures.

When the New York Times calls because an employee sent a reporter particularly insensitive pictures from the company office party in which members of the public are mocked for their poverty.

When the most trusted name in [choose one] college football, hedge funds,, banks, hospitals, proves morally corrupt.

When a competitor’s mistakes or malfeasance casts a wide shadow on your whole industry’s proceedures, calling everyone’s into question, not just the lowest common denominator‘s.

When the research you were assured was conducted properly wasn’t; when the new employee at the factory uses a hidden video camera to document work rules that make sense in context, but look oppressive and unfair on YouTube; when a wild fire, hurricane, tsunami, earthquake, blizzard, mudslide, drought, hailstorm, tornado or locusts wreak havoc with your supply lines, power, computers, buildings, employees, so business skids to a halt.

When you least expect it, can least afford it and are most unprepared for it.

What can you do to counter-balance? Get a crisis-management plan now.


About steveoncrisis

The content is about crisis management and mismanagement in a digital age. It comes from Steve Bell, who spent 30 years as a journalist for the Associated Press and as managing editor and editorial page editor at The Buffalo News. He is now Partner/Director of Public Affairs at Eric Mower and Associates, one of the nation's largest independent advertising, integrated marketing and public relations agency with six offices in the Northeast and Southeast.
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