Expect, anticipate, assume, plan. When will crisis strike?
When the New York Times calls because an employee sent a reporter particularly insensitive pictures from the company office party in which members of the public are mocked for their poverty.
When the most trusted name in [choose one] college football, hedge funds,, banks, hospitals, proves morally corrupt.
When a competitor’s mistakes or malfeasance casts a wide shadow on your whole industry’s proceedures, calling everyone’s into question, not just the lowest common denominator‘s.
When the research you were assured was conducted properly wasn’t; when the new employee at the factory uses a hidden video camera to document work rules that make sense in context, but look oppressive and unfair on YouTube; when a wild fire, hurricane, tsunami, earthquake, blizzard, mudslide, drought, hailstorm, tornado or locusts wreak havoc with your supply lines, power, computers, buildings, employees, so business skids to a halt.
When you least expect it, can least afford it and are most unprepared for it.
What can you do to counter-balance? Get a crisis-management plan now.