‘You can pay me now, or pay me later’ is crisis fact, because you will pay

Remember that great Fram oil filter slogan: “You can pay me now, or pay me later.” Consumers clicked. ‘Buy a new oil filter and change your oil now for a few dollars, or pay big bucks for major engine trouble down the line.’

This brilliantly applies to crisis management, as Rupert Murdoch and his humiliated, banished son James just realized.


Nothing was likely added in recent days to the humiliating list of Murdoch transgressions that wasn’t on it nine months ago, when the phone-tapping, copper-bribing, ethics-trampling mess began. Thousands of stories suggested James Murdoch would have to go.

What if he’d stepped forward and taken responsibility and resigned when the crisis broke in July 2011?

It would not have ended without a further peep, too much still had to be exposed. But he and his father and their company and their newspapers wouldn’t have roasted over a slow spit until burned. News Corp. might have some equity — monetary and reputational — remaining.

Crises are born starving. The more damaging the crisis, the greater it wants to be fed — information, guilty executives, apologies, fines, facts, you name it. The appetite is voracious and it will not ease unless you feed it. Feeding James Murdoch early — when some scapegoated editors went instead — to the suddenly righteous British government and media would have sated that hunger somewhat.

If in doing so News Corp. had also come completely clean about its transgressions — which everyone knew would come out eventually, they always do — a great deal of reputational value might have been preserved, equity saved and fewer jobs lost to the Murdoch empire’s sins.

There is one alternative to the Fram crisis method. You could follow, as the Murdochs apparently did, Popeye’s friend Blimpy‘s credo: “I’ll gladly pay you Tuesday for a hamburger today.”

Tuesday finally arrived for James Murdoch. We’ll see if he satisfied the crisis’s appetite.


About steveoncrisis

The content is about crisis management and mismanagement in a digital age. It comes from Steve Bell, who spent 30 years as a journalist for the Associated Press and as managing editor and editorial page editor at The Buffalo News. He is now Partner/Director of Public Affairs at Eric Mower and Associates, one of the nation's largest independent advertising, integrated marketing and public relations agency with six offices in the Northeast and Southeast.
This entry was posted in Uncategorized and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s