Mitt Romney’s binders on women take on a life of their own


Certainly Republican presidential candidate Mitt Romney thought he was forthright and maybe even progressive to relate that he hired a lot of women at high levels when governor of Massachusetts.

But in the social media fervor following last night’s debate with President Obama, people are ripping the akward basis for his self-described need to research and recruit qualified women for his administration. No qualified women in Boston businesses? No one at Harvard or MIT or Boston College or Boston University he knew and could hire? He needed to group them like Taliban commanders in a briefing binder?

Here’s just a small sample of the Twitterage.

God‏@TheTweetOfGod

“And there was much sin in Mittsechuseth; for its regent was corrupt, and profligate; yea, and kept binders full of women.” – Genesis 11:14.

Nothing says classy employer like, “Bring me my binders full of women!” http://www.nationalmemo.com/mitts-binders-full-of-women-problem/ …
I’m still undecided which was more offensive: binders of women, single moms cause gun violence, or equal pay turning into cooking dinner.
So Romney, who recent polls showed narrowing the “gender gap” among women voters, has a crisis. He served the Commonwealth from 2004-07 — not that long ago. Certainly not long enough ago so that the idea of including smart, capable women needed a task force.
What it really did was show how out of touch Romney and those around him were. His recounting of the events said his staff presented him with mostly men for key jobs. To his credit, he recognized the lack of women and demanded that women be included, which they were, to a higher level than any other state government at the time.
And this is why a crisis is so slippery. What Romney eventually did is laudable. How he did it undermined the benefits. And the resulting perception is that he is an out-of-touch white male who had to work extra hard to “find” women.
And, now, it turns out, Romney exaggerated his involvement in Bindergate. Check it out.
What should Romney do? Clarify his position, immediately. Emphasize his hiring levels. Ask some key women from his Massachusetts cabinet to step up and describe how well they worked with him, whether they had access and whether he listened to their ideas and strategies.
And do it immediately.

The content of this blog is about crisis management and mismanagement in a digital age. It originates with Steve Bell, who spent 30 years as a journalist for the Associated Press and in four top editor positions at The Buffalo News. He is now Partner/Director of Public Affairs at Eric Mower + Associates, one of the nation’s largest independent advertising, integrated marketing and public relations agencies, with seven offices in the Northeast and Southeast. Learn more about EMA at http://www.mower.com. Steve’s blog is based on his own opinions and does not represent the views or positions of Eric Mower + Associates.

Advertisements

About steveoncrisis

The content is about crisis management and mismanagement in a digital age. It comes from Steve Bell, who spent 30 years as a journalist for the Associated Press and as managing editor and editorial page editor at The Buffalo News. He is now Partner/Director of Public Affairs at Eric Mower and Associates, one of the nation's largest independent advertising, integrated marketing and public relations agency with six offices in the Northeast and Southeast.
This entry was posted in Uncategorized and tagged , , , , , , . Bookmark the permalink.

2 Responses to Mitt Romney’s binders on women take on a life of their own

  1. Cindy says:

    I thought Obama should have gone after Romney’s “how he’s helping the middle class” comment that middle class tax-payers would no longer pay taxes on dividends, capital gains or savings. Really? How many middle class families on the lower end of that spectrum have enough dividends, capital gains or savings? That’s one of his solutions? He is out of touch!

  2. Pingback: Public relations op-eds | rebecca catchpole

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s