Stellar advertising campaigns work on multiple levels. They first convey the message. [‘Like a Rock’]. They’re usually visually stimulating or even entertaining, [E*Trade baby]. And the really strong campaigns have dual purposes, [‘Fly the Friendly Skies’].
Like covering your ‘arse when things go badly.
What Happens in Vegas Stays in Vegas is a brilliant campaign. Just the right sniff of naughtiness and smart too, with good video and a dash of the devil. Now it might be protecting Sin City.
Shootouts and stabbings on the strip; three dead today; earlier incidents with two critically injured. Sounds like stories from Casino, The Godfather or Bugsy. Surely this is not helping Las Vegas’ “family friendly” image.
As a crisis manager, you’re in big to a loan shark if the cops are more responsive than you’re allowed to be:
A spokesman for the Las Vegas Convention and Visitors Authority, Jeremy Handel, said his organization didn’t immediately have a comment on the latest incident and deferred to police.
Las Vegas Police Officer Jose Hernandez acknowledged that the Strip has seen several violent incidents in recent weeks, but said police have made arrests or identified suspects in each case.
“People don’t have to worry,” he said. “This is an unusual occurrence, as tragic as it may be.”
Denial does not a crisis solve. Having pictures all over CNN of crashed cars and shot up vehicles cordoned off in front of the Bellagio is not good for business. New York, Miami, Chicago and Los Angeles can survive shootings like these because while they do a huge tourism business, they’re not as tied only to tourism as is Las Vegas.
What happens in Vegas can’t stay in Vegas if people start going to Phoenix, San Fran or Acapulco.
The content of this blog is about crisis management and mismanagement in a digital age. It originates with Steve Bell, who spent 30 years as a journalist for the Associated Press and in four top editor positions at The Buffalo News. He is now Partner/Director of Public Affairs at Eric Mower + Associates, one of the nation’s largest independent advertising, integrated marketing and public relations agencies, with seven offices in the Northeast and Southeast. Learn more about EMA at http://www.mower.com. Steve’s blog is based on his own opinions and does not represent the views or positions of Eric Mower + Associates.