What Patriots Owner Robert Kraft Should Have Said by Now

No one from Patriots Inc. left me a voicemail, but then I’m a Buffalo Bills fan.

If they had, here’s what I’d tell them Robert Kraft — the NFL owner charged with some embarrassing activities with women in a Jupiter, FL day spa — should have said already:

“Yes, this is exactly as it looks. I’m an idiot. I don’t know what I was thinking.

Image result for Pats owner robert kraft

“I apologize to my family, to the memory of my beloved wife, to the Patriots organization, players, coaches and fans. I apologize to my fellow NFL owners and ask for their understanding and forgiveness. I have not lived up to the organizational standards — team or league — we insist upon. I also apologize to the women I took advantage of.

“To that end, I will take a four-month leave of absence from the team, turning over day-to-day control of the team to my son. I will use this time to get back in touch with my values, with the people who care about me and I will atone for my serious breaches of judgment.

“Hubris is not new to the human condition, and I seem to have experienced it in multiples of 10. Nor are arrogance, pride and the power of money attractive attributes.

“I was wrong. I take full responsibility for my actions and I plan to accept whatever penalties come my way without appeal or denial.

“No one is too old to learn new lessons and I intend to start acting better based on my own learnings.

“Thank you. I pledge to those who care about me that a new man will emerge from this experience and for the duration of my life, I will return to being the person I want to be.

“In our Judaeo Christian tradition: ‘For unto whomsoever much is given, of him shall be much required.’ ”


About steveoncrisis

The content is about crisis management and mismanagement in a digital age. It comes from Steve Bell, who spent 30 years as a journalist for the Associated Press and as managing editor and editorial page editor at The Buffalo News. Until recently, he was Senior Vice President and Managing Director of Crisis and Reputation Management at Mower, one of the nation's largest independent advertising, integrated marketing and public relations agency with nine offices in the Northeast and Southeast. He is now managing partner of Steve Bell Communications LLC.
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